This video teaches you how to pack hookah tobacco like a pro. The most important thing is in how you start - not just any bowl should be used, but a vortex bowl is a must. The next key to getting the best flavor and "cloud" is to pack the tobacco down. While this will use more tobacco than light packing, it will give a better flavor. Start by packing as if it were a normal vortex, with some tobacco sprinkled around the edges, filling the missed and loose spots as you go. Take a piece of aluminum foil and apply pressure to the top of the pack and press firmly. This may take some additional lung power to get a good draw, but it is well worth it in terms of flavor you receive.